BRAND EXPERT
MEET
TARA GATES WILLIAMS, MBA, MS
Tara Gates Williams is an award-winning entrepreneur, global brand strategist, and CEO of UNRESTRICTED Branding and Marketing, LLC. With a proven track record of shaping powerful brands, she partners with entrepreneurs, small businesses, corporations, licensed mental health professionals, school systems, and athletes to craft strategies that drive visibility, influence, and growth.
A recognized voice in the field of global branding, Tara has been featured by leading media outlets including Al Jazeera, ABC, BET, CTV, and The Huffington Post. She is also a sought-after international speaker, having delivered keynotes and expert sessions at conferences and events worldwide. Most notably, she was invited to serve as a keynote speaker on Global Branding and a panelist for Artificial Intelligence (AI) expert talk at the annual Wisdom and Wealth Conference in Dubai, UAE.
BUSINESS IMPACT
Tara is deeply committed to educating and empowering others to build and expand their brands with clarity and purpose. She previously partnered with Sprint™ Business (now T-Mobile) to design and facilitate in-store Business Intensive Roundtable Sessions for entrepreneurs and business owners. These sessions focused on strengthening brand development and market visibility while simultaneously driving engagement with Sprint™ Business Solutions. Through this model, Tara successfully increased sales by 30% within 30 days across two Sprint Business store locations, demonstrating her ability to align strategic branding with measurable business outcomes.
BRAND INNOVATION IN SPORTS
As a brand innovator, Tara develops forward-thinking strategies that elevate athletes and organizations to new levels of visibility and influence. She created CASHHOUSE™ and Rookie(2)Retirement™, two signature programs designed to provide collegiate and professional athletes with a proven playbook for building sustainable brands and connecting effectively with business opportunities.
Her pioneering work in sports branding earned her an invitation to the National Aeronautics and Space Administration’s (NASA) inaugural Commercialization Training Camp, hosted in partnership with the National Football League Players Association (NFLPA) and National Basketball Players Association (NBPA) through NASA-Goddard’s Tech-Transfer Division. Tara made history as the first woman to participate and receive the program’s certificate of completion.
Through her ongoing commitment to professional growth and innovation, Tara extends unique opportunities to her clients, granting access to the National Aeronautics and Space Administration’s Tech Transfer collaborations and commercial space sector investment opportunities.
HIGHER EDUCATION AND FILM & MEDIA
Bowie State University’s Center for Data Analytics, a leading HBCU, engaged UNRESTRICTED Branding and Marketing, LLC to serve as its Head Branding & Marketing Consultant. In this role, Tara applies her expertise in strategic brand positioning to expand the Center’s visibility beyond campus, positioning it as an emerging data hub within the region and beyond.
In addition to her work in higher education, Tara has served as a branding and marketing strategist for independent films featured on BET and Tubi. Most recently, she was contracted by Christian Culture Entertainment as both Branding & Marketing Strategist and Co-Producer for upcoming film projects.
BACKGROUND
Tara Gates Williams brings over 15 years of entrepreneurial, business, and media communications experience, coupled with more than 27 years in executive and leadership roles within education across both public and nonprofit sectors. A former high school principal, Tara remains deeply connected to education through her role as Business Liaison for the Department of Career and Technical Education (CTE) in Prince George’s County Public Schools (PGCPS) in Maryland. In this capacity, she forges business partnerships, secures student internships, and develops branding and marketing strategies to elevate awareness and engagement.
Her dual expertise in education and business branding uniquely positions her to bridge the gap between industry and academia. As a highly regarded speaker, she has presented at conferences and events across the United States, where she empowers organizations to build impactful, sustainable brands that drive growth and expansion.
FEATURES
Tara has been featured on Aljazeera, News Channel 8- Let's Talk Live, Morning Show, Huffington Post, The PULSE on CTV, The Capitol Women’s Source Magazine and various Radio Shows and Podcasts. Tara was awarded with the 2017 Women Doing It Big Award in NYC for her contributions to women’s empowerment and entrepreneurship. Click here to view Press Features
CREDENTIALS & COMMUNITY COMMITMENT
Tara Gates Williams holds a Master of Business Administration (MBA) and a Master of Science in Management & Public Relations from the University of Maryland Global Campus, as well as a Bachelor of Arts from Virginia State University. She is a dedicated member of The Continental Societies, Inc., a global community service organization, and serves on the advisory board of The Women of Prince George’s, an initiative that equips women business owners with resources, education, and inspiration to drive sustainable growth.
Deeply committed to both professional and personal legacy, Tara resides in the Washington, D.C. area with her husband, Paul Bashea Williams, LCSW-C, LICSW, a licensed therapist and owner of Hearts In Mind Counseling. Together, they are proud parents of two adult children, Ava and Nico.
WHAT PEOPLE ARE SAYING...
Thank you!!! Tara Gates Anderson is phenomenal. Sincerity is evident in her presence. Her heart draws you in and makes the mind pliable to receive fruitful information. ~K. Clark
I really appreciate your before work. Reaching out to me before the conference. Even preparing the slideshow for us to have. I really appreciate that. You have a lasting impression on people and it's good. ~breakfastwithtiffani.com
It was a pleasure to meet you. Your obvious comfortability with meeting people, connecting and wealth of information has been valuable and inspiring for me. Within 5 minutes of talking to you I gained key takeaways that I can apply to answering many questions I have been hashing out. ~J. Strater
I'm in the session with you now. It's not over yet but, I really enjoy your candor and transparency. It makes your content palatable and enjoyable. ~rosereddetcetera.com
Thank you!!! Never knew Tara until today, but I LOVE HER! ~K. Bryan
I thought you gave wonderful insight and provided great knowledge.
You were very moving and inspiring. ~Dr. J Sabir
I learned a tremendous amount in a short time that I can change immediately, to help me brand and build. ~T. Frontis
I think the session was really helpful. Consistency is something that I struggle with and I loved the emphasis on it. ~thecruncymommy.com
Thank you!!! YOU ARE AMAZING! I enjoyed your session at ACHI! Your branding personality and bricks were the MOST FRUITFUL!
Thank you! Thank you! Thank You! ~M. Williams
This was an extremely helpful session, I only wish it was a full hour! Thanks! ~healthymommyhappybaby.com
I absolutely loved your presentation, I learned so much! ~T. Benjamin
Thank you!!! The entire session was amazing. I learned new things and also was able to reaffirm things that I already knew. Excellent experience. ~D. Page
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