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Tara Gates Williams is an award-winning entrepreneur, global brand expert and CEO of TGW UNIFIED, LLC. As a creative branding strategist, she specializes in working with entrepreneurs, small businesses, corporations, licensed mental health experts, school systems, and athletes. As a sought-after global speaker, Tara has been featured on various media networks to include Aljeezra, ABC, BET, CTV, Huffington Post and has spoken at various conferences and events, sharing her expertise on the art of global branding.  She was also invited to serve as a speaker on Global Branding for the inaugural 2023 Wisdom and Wealth Conference in Dubai, UAE.

She is passionate about educating and helping others build and expand their brand. Tara previously partnered with Sprint™ Business (now T-Mobile) to conduct in store Business Intensive Roundtable Sessions for entrepreneurs and business owners. The goal was two-fold; build business owners’ capacity to develop and sustain brands that increased their visibility within their target markets while garnering increased engagement for SPRINT™ Business Solutions. Through this model she increased sales by 30% over a 30-day period in two Sprint Business store locations.


As a brand innovator, Tara is constantly developing new ways to elevate brands she works with to new levels. This led her to creating branding programs for collegiate and professional athletes. CASHHOUSE™ and Rookie(2)Retirement™ are programs that provide her clients with a playbook connecting brands with athletes through proven branding and marketing strategies. Tara’s innovation garnered her an invitation to attend the National Aeronautics and Space Administration's (NASA) inaugural Commercialization Training Camp in partnership with The National Football League Players Association (NFLPA) and National Basketball Players Association (NBPA) hosted by NASA-Goddard's Tech-Transfer Division. She was the first woman to participate and receive the program's certificate of completion. Her commitment to her own professional growth, affords her client base access to NASA’s Tech Transfer business collaboration and investment opportunities in the commercial space sector.


Tara's career spans over 15 years in the entrepreneurship, business and media communications arenas. She has over 26 years of experience in administrative and leadership positions in the field of education, in both public and non-profit sectors. She is also a retired high school principal. Her love for education keeps her connected with her county's public school system. She serves as the business liaison for the Department of Career and Technical Education (CTE) in Prince George's County Public Schools (PGCPS), where she works to garner business partnerships, student internships and provides branding and marketing strategies to increase overall awareness. She has recently began efforts to develop PGCPS's first ever CTE Sports and Entertainment Management Program for CTE students. She is an influential speaker at conferences and events throughout the U.S. and is dedicated to educating and empowering organizations on how to effectively brand and build their business.  


Tara has been featured on Aljazeera, News Channel 8- Let's Talk Live, Morning Show, Huffington Post, The PULSE on CTV, The Capitol Women’s Source Magazine and various Radio Shows and Podcasts. Tara was awarded with the 2017 Women Doing It Big Award in NYC for her contributions to women’s empowerment and entrepreneurship. Click here to view Press Features


Tara holds a Master of Business Administration (MBA) Degree and a Master of Science in Management & Public Relations, both from the University of Maryland University College and a B.A. Degree from Virginia State University. She serves as an advisory board member for the Office of Career Development, Busch School of Business at The Catholic University of America, is a member of The Continental Societies, Inc. a global community service organization and she serves as an advisory board member for The Women of Prince Georges an organization that provides women business owners with educational experiences, inspiration and resources to support business growth. 


Tara lives in the Washington DC area with her husband licensed therapist and owner of his private practice Hearts In Mind Counseling, Paul Bashea Williams, LCSW-C, LICSW and their two children Ava and Nico. 






Thank you!!! Tara Gates Anderson is phenomenal. Sincerity is evident in her presence. Her heart draws you in and makes the mind pliable to receive fruitful information. ~K. Clark

I really appreciate your before work. Reaching out to me before the conference. Even preparing the slideshow for us to have. I really appreciate that. You have a lasting impression on people and it's good.

It was a pleasure to meet you. Your obvious comfortability with meeting people, connecting and wealth of information has been valuable and inspiring for me. Within 5 minutes of talking to you I gained key takeaways that I can apply to answering many questions I have been hashing out. ~J. Strater

I'm in the session with you now. It's not over yet but, I really enjoy your candor and transparency. It makes your content palatable and enjoyable.

Thank you!!! Never knew Tara until today, but I LOVE HER! ~K. Bryan

I thought you gave wonderful insight and provided great knowledge.

You were very moving and inspiring. ~Dr. J Sabir 


I learned a tremendous amount in a short time that I can change immediately, to help me brand and build. ~T. Frontis

I think the session was really helpful. Consistency is something that I struggle with and I loved the emphasis on it.


Thank you!!! YOU ARE AMAZING! I enjoyed your session at ACHI! Your branding personality and bricks were the MOST FRUITFUL!

Thank you! Thank you! Thank You! ~M. Williams

This was an extremely helpful session, I only wish it was a full hour! Thanks!

I absolutely loved your presentation, I learned so much! ~T. Benjamin

Thank you!!! The entire session was amazing. I learned new things and also was able to reaffirm things that I already knew. Excellent experience. ~D. Page


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