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Tara Gates Williams is CEO of her branding and media corporation, TGW UNIFIED, LLC. She is a branding expert that works with entrepreneurs, small businesses, professional athletes, and major corporations. She previously partnered with Sprint™ Business (now T-Mobile) to provide in store Business Intensive Roundtables geared toward educating business owners on how to develop and sustain a brand that resonates with its target markets. Tara has also worked on branding and marketing for films that have aired on BET. She continues to work with major brands to provide innovative strategies to build their reputation and increase their visibility. As a branding innovator, Tara has developed and trademarked two branding programs for professional and collegiate athletes. Her Rookie(2)RetirementTM Program is lifetime branding program designed for professional athletes that is dedicated to building a brand that evolves throughout an athlete's career and resonates beyond retirement. She recently launched CASH HOUSE™ Collegiate Athlete Sports House Where Athletes Build Their Brand, Value and Legacy All Under One Roof, while creating sustainability and peace of mind.


Tara was also invited to attend the National Aeronautics and Space Administration's (NASA) inaugural Commercialization Training Camp in partnership with The National Football League Players Association (NFLPA) and National Basketball Players Association (NBAPA) hosted by NASA-Goddard's Tech-Transfer Division. She was the first woman to participate and receive the program's certificate of completion. Through the training program she will provide athletes with access to NASA Tech Transfer business collaboration and investment opportunities in the commercial space sector.


Tara's career spans over 15 years in the entrepreneurship, business and media communications arenas. She has over 26 years of experience in administrative and leadership positions in the field of education, in both public and non-profit sectors. She is also a retired high school principal. Her love for education keeps her connected with her county's public school system. She serves as the business liaison for the Department of Career and Technical Education (CTE) in Prince George's County Public Schools (PGCPS), where she works to garner business partnerships, student internships and provides branding and marketing strategies to increase overall awareness. She has recently began efforts to develop PGCPS's first ever CTE Sports and Entertainment Management Program for CTE students. She is an influential speaker at conferences and events throughout the U.S. and is dedicated to educating and empowering organizations on how to effectively brand and build their business.  


Tara has been featured on Aljazeera, News Channel 8- Let's Talk Live, Morning Show, Huffington Post, The PULSE on CTV, The Capitol Women’s Source Magazine and various Radio Shows and Podcasts. Tara was awarded with the 2017 Women Doing It Big Award in NYC for her contributions to women’s empowerment and entrepreneurship. Click here to view Press Features


Tara holds a Master of Business Administration (MBA) Degree and a Master of Science in Management & Public Relations, both from the University of Maryland University College and a B.A. Degree from Virginia State University. She serves as an advisory board member for the Office of Career Development, Busch School of Business at The Catholic University of America, is a member of The Continental Societies, Inc. a global community service organization and she serves as an advisory board member for The Women of Prince Georges an organization that provides women business owners with educational experiences, inspiration and resources to support business growth. 


Tara lives in the Washington DC area with her husband licensed therapist and owner of his private practice Hearts In Mind Counseling, Paul Bashea Williams, LCSW-C, LICSW and their two children Ava and Nico. 




Thank you!!! Tara Gates Anderson is phenomenal. Sincerity is evident in her presence. Her heart draws you in and makes the mind pliable to receive fruitful information. ~K. Clark

I really appreciate your before work. Reaching out to me before the conference. Even preparing the slideshow for us to have. I really appreciate that. You have a lasting impression on people and it's good.

It was a pleasure to meet you. Your obvious comfortability with meeting people, connecting and wealth of information has been valuable and inspiring for me. Within 5 minutes of talking to you I gained key takeaways that I can apply to answering many questions I have been hashing out. ~J. Strater

I'm in the session with you now. It's not over yet but, I really enjoy your candor and transparency. It makes your content palatable and enjoyable.

Thank you!!! Never knew Tara until today, but I LOVE HER! ~K. Bryan

I thought you gave wonderful insight and provided great knowledge.

You were very moving and inspiring. ~Dr. J Sabir 


I learned a tremendous amount in a short time that I can change immediately, to help me brand and build. ~T. Frontis

I think the session was really helpful. Consistency is something that I struggle with and I loved the emphasis on it.


Thank you!!! YOU ARE AMAZING! I enjoyed your session at ACHI! Your branding personality and bricks were the MOST FRUITFUL!

Thank you! Thank you! Thank You! ~M. Williams

This was an extremely helpful session, I only wish it was a full hour! Thanks!

I absolutely loved your presentation, I learned so much! ~T. Benjamin

Thank you!!! The entire session was amazing. I learned new things and also was able to reaffirm things that I already knew. Excellent experience. ~D. Page


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