Tara Gates Williams is CEO of her branding and media corporation, TGW UNIFIED, LLC. She is a branding expert that works with entrepreneurs, small businesses, professional athletes, and major corporations. She previously partnered with Sprint™ Business (now T-Mobile) to provide in store Business Intensive Roundtables geared toward educating business owners on how to develop and sustain a brand that resonates with its target markets. Tara has also worked on branding and marketing for films that have aired on BET. She continues to work with major brands to provide innovative strategies to build their reputation and increase their visibility. As a branding innovator, Tara has developed and trademarked two branding programs for professional and collegiate athletes. Her Rookie(2)RetirementTM Program is lifetime branding program designed for professional athletes that is dedicated to building a brand that evolves throughout an athlete's career and resonates beyond retirement. She recently launched CASH HOUSE™ Collegiate Athlete Sports House Where Athletes Build Their Brand, Value and Legacy All Under One Roof, while creating sustainability and peace of mind.

Tara was also invited to attend the National Aeronautics and Space Administration's (NASA) inaugural Commercialization Training Camp in partnership with The National Football League Players Association (NFLPA) and National Basketball Players Association (NBAPA) hosted by NASA-Goddard's Tech-Transfer Division. She was the first woman to participate and receive the program's certificate of completion. Through the training program she will provide athletes with access to NASA Tech Transfer business collaboration and investment opportunities in the commercial space sector.

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BACKGROUND

Tara's career spans over 15 years in the entrepreneurship, business and media communications arenas. She has over 26 years of experience in administrative and leadership positions in the field of education, in both public and non-profit sectors. She is also a retired high school principal. Her love for education keeps her connected with her county's public school system. She serves as the business liaison for the Department of Career and Technical Education (CTE) in Prince George's County Public Schools (PGCPS), where she works to garner business partnerships, student internships and provides branding and marketing strategies to increase overall awareness. She has recently began efforts to develop PGCPS's first ever CTE Sports and Entertainment Management Program for CTE students. She is an influential speaker at conferences and events throughout the U.S. and is dedicated to educating and empowering organizations on how to effectively brand and build their business.